Business Information News and Comments

The first of 3 responsibilities of a sales and marketing consultant should be for them to be honest with you; simply having a website is not nearly enough to succeed, never mind prosper these days. Although it is true that you are putting yourself out there into the "online ocean" and positioned ahead of most business owners in your marketplace, the truth at a higher level is that just having a 24 hour brochure type website, (one without the bells and whistles) will get you nowhere and fast in this "new age" era! Each and every marketplace and industry is getting more and more competitive and when you add changes from the consumer behavior side of this formula, you NEED TO UNDERSTAND how to adapt to this transformation or you will severely suffer. Let's review some rather interesting statistics about marketing online. Read the rest of this entry »