March 11, 2011 | 
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If you have a small business you want every dollar you spend in advertising to work to add to your sales. Read the rest of this entry »
Posted in Latest Business News, Small Business | 
Tags: every-dollar, half-the-money, know-which, money, sales, small business, small-business, spend-on-advertising, the-money, the-trouble, trouble, wanamaker, years-ago | 
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Chiropractic or physical therapy patients may already have a hypersensitive Bogus Meter because they've tried so many other treatments for their chronic pain and had no success. They're still suffering. With prospective patients, it doesn't matter how much you spend on advertising or how polished your marketing is, if it doesn't ring true, they won't come to you for help. Read the rest of this entry »