Business Information News and Comments

Small to midsized companies in the $25 to $50 million category are less optimistic about the economy than their billion dollar plus counterparts. Given this, although much time and effort have gone into their current marketing and marketing communications plans, it may be prudent to re-evaluate those plans. Using "fresh eyes" can help you make improvements and potentially uncover a host of new, impactful programs. This might be the smartest marketing ROI investment you can make this year. Read the rest of this entry »