Business Information News and Comments

A market research company makes use of SWOT analysis to evaluate the current position of the client's company in the market and to determine the management strategies. SWOT analysis refers to determining the strengths and weaknesses of the company and opportunities and threats in the market and environment. Read the rest of this entry »

Most people understand the difference between qualitative and quantitative measures. Quantitative refers to an item that has a numeric value (1-10, 87%, 1:5, etc.) Read the rest of this entry »

In a previous article, I discussed the in-house market research approach we applied in developing markets where we faced the deficiency in existing data. Due to some wrong decisions taken because of the lack of clear process on in-house developed market research, we decided to reach for the expertise of research agencies. Read the rest of this entry »

If you're developing a new drink product, you should consider hiring a beverage development consultant. They can help you through every step, from original market research to product transfer. Read the rest of this entry »