You don't have to ship units cross country to see a benefit. Learn how to use portable trade show displays or even a single banner stand at conventions in your area, saving on shipping costs and lodging to boost the return on your investment. Read the rest of this entry »
Sure, everyone's on the web these days. And they're on the web everywhere. (I'm checking my email on my SmartPhone as we speak.) But marketing posters aren't out of style just yet. Whether you're distributing them in bulk to appeal to a local demographic or looking for a wide format image to hang on your office walls, here are four things you need to know before printing to make taking the leap from "in real time" to "in real life" worth the investment. Read the rest of this entry »
Every business needs a marketing plan that works. In the past, that meant figuring out where to invest your marketing dollars so that you got the best return on the investment. Read the rest of this entry »
So many businesses are struggling with their marketing; spending too much on acquiring new customers. Read the rest of this entry »