Business Information News and Comments

When we're totally involved in website writing to sell our services on the net, it is easy to forget to think about what we want our prospects to see about our business. We get so involved in figuring out what to say, how to say it and how to lay it out, that it can cause us to forget to take a look through our prospects' eyes. Read the rest of this entry »

Most business leaders have no problem figuring how to cut costs by 10%. But figuring out how to grow by 10% - profitably - is a lot tougher. Market penetration is often a key element of any Strategic Marketing Plan, and in this business growth article we'll take a look at the right way and a wrong way to achieve profitable market penetration. Read the rest of this entry »

Every business needs a marketing plan that works. In the past, that meant figuring out where to invest your marketing dollars so that you got the best return on the investment. Read the rest of this entry »

The cost of both poor and good quality must be factored into the mix when coming with solutions to various problems. In addition to figuring out how poor quality affects overall profits, good quality must also serve as a factor as it is very important. Read the rest of this entry »