B2B marketing (business to business marketing) could be referred to as one enterprise selling to another business, as opposed to selling to the consumer. Now days, business to business marketing via email is an extremely affordable strategy. Read the rest of this entry »
The purpose of good copywriting is to entice and motivate readers to buy. At the heart of every small business marketing approach, there should be calls to action that will compel consumers to reach for their wallets. Here is a simple overview of how to approach the copywriting process. Read the rest of this entry »
As a business owner, one of your objectives right out of the gate is to think long term. Focusing on your business from this perspective gives you a better chance at success. Read the rest of this entry »
Social Media is not a trend, or a limited phenomenon. Read the rest of this entry »
Looking for a creative, effective, and unconventional way to promote your products? Your business marketing department may want to consider guerrilla marketing. Read the rest of this entry »