Marketing and eco-friendly can go hand in hand, if you make some adjustments in your marketing plans. It will involve some behavioral changes: studies show that consumers still place convenience, availability and price above “green,” but that is changing. The “green” scale can range from lean to extreme, with many shades in between. What can your company do as you market your product or services? Here are some tactics.
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Marketing Greener: How You Can Contribute to Planet Preservation When You’re Marketing Your Business