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Small business owners tend to think that the product or service they offer is so great that anyone and everyone can use it. While this thought-process may be true to some extent, it is impossible to market effectively to everyone. Instead, when you narrow down your focus to those who are most likely to buy from you, you can create marketing copy and content that speaks directly to them. This may have you asking yourself how to go about identifying these customers. Fortunately, there are some top ways to accomplish this.

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How to Identify Market Segments and Target Markets

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1. Has Your Target Market Moved?
2. Target Market – Use Scenarios to Illustrate Your Target Market in Your Written Business Materials
3. Target Market – Reasons Why You May Need to Revise and Upgrade Your Target Market
4. Marketing Writing – Write Business Materials That Resonate With Your Target Market
5. Marketing Writing – More Questions to Help You Target Your Target Market

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